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Dentsu Aegis Network CEO of the Americas Nick Brien had a somewhat bleak message for attendees at the 4A’s Decisions 20/20 Conference in Washington, D.C. yesterday.
“Our own industry is in a bit of a mess,” he said at the beginning of the “Change All Around Us: A Call to Arms!” panel, comparing it to the fractured political landscape.
Brien sounded a familiar clarion call regarding client demands for lower costs, less complexity, more accountability, brand safety and omnichannel content, along with diversity of talent, “transformational ideas” and media transparency.
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