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Dentsu Aegis Network announced today the acquisition of B2B International, a business-to-business market research company that it will fold into gyro, the full-service B2B-dedicated global agency it purchased in 2016. Financial details were not disclosed.
B2B International is headquartered in the U.K. with offices spanning Europe, the U.S. and Asia-Pacific. The company has conducted more than 3,000 B2B market research projects across every continent and industry, and generates “bespoke market research solutions” for clients such as Stanley Black & Decker, BASF, E.ON
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