Dentsu Aegis Network Buys B2B International to Fold Into Gyro

Market research company will remain based in the U.K.

The acquired entity will go forward as B2B International, a gyro company. B2B website

Dentsu Aegis Network announced today the acquisition of B2B International, a business-to-business market research company that it will fold into gyro, the full-service B2B-dedicated global agency it purchased in 2016. Financial details were not disclosed.

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@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.