Delivering an Authentic Black Experience in Advertising Means Reflecting the Real World

This can only happen if agencies allow marketers to feel fully comfortable

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Authenticity at work can mean different things to different people.

We believe it’s the ability to put your best self forward, being true to your values and not having to sacrifice your integrity and who you are. When you are around people who are like you, it’s a lot easier to be your true self. But when you are different, then it can be challenging. It’s especially challenging for black people, as our difference walks in the door with us and carries a set of stereotypes that we are still fighting today.

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This story first appeared in the Feb. 24, 2020, issue of Adweek magazine. Click here to subscribe.