Media Agencies

Decades After Splitting, Creative and Media Agencies Want to Get Back Together

Digital is driving the reunion

broken heart held together by a safety pin
The two disciplines are looking to reunite as bundling and media strategy intermingle. Getty Images
Headshot of Larissa Faw Headshot of Kyle O’Brien
By Larissa Faw & Kyle O’Brien

July 26, 2021

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Creative and media didn’t talk nice for decades. However, the two disciplines are looking to reunite as the evolution of bundling and media strategy increasingly intermingle and jostle for relevance and priority.

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This story first appeared in the July 26, 2021, issue of Adweek magazine. Click here to subscribe.

Headshot of Larissa Faw

Larissa Faw

Larissa Faw is Adweek's agencies editor.

Headshot of Kyle O’Brien

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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