Decades After Splitting, Creative and Media Agencies Want to Get Back Together

Digital is driving the reunion

Creative and media didn’t talk nice for decades. However, the two disciplines are looking to reunite as the evolution of bundling and media strategy increasingly intermingle and jostle for relevance and priority.

Click for more from this issue

This story first appeared in the July 26, 2021, issue of Adweek magazine. Click here to subscribe.