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As we approach the end of 2019, we asked agency professionals to weigh in on what were the most important stories. Among the issues that were top of mind were one blockbuster acquisition, two agency closings and how data, privacy concerns and platform changes are shaping advertising. Here’s what we heard.
Accenture Interactive’s ‘revolutionary’ acquisition of Droga5
Unsurprisingly, the most-cited agency story of the year was Accenture Interactive acquiring Droga5 in April, which included the marketing arm of global consultancy Accenture buying out a 49% stake in the formerly 51% independent agency.
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