Deadpool Shows Off His Tiny New Package in This Trolli Crossover Campaign

Gummi collaboration plays on 'small hands' meme

The promo launched today ahead of the film's release on May 18. Trolli, Deadpool

Deadpool 2 opens in just over one week, and its titular smartass anti-hero is already inescapable. In the last couple of weeks alone, he could be seen starring in odd Celine Dion music videos and announcing his new job as creative director for a certain tequila brand. He even appeared in mock ads during Lebanon’s recent election.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.