Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Phyllis Robinson was obsessed with the ideas that never made it past the drawing board. When DDB art director Helmut Krone was stuck in a creative rut, she looked through his waste basket. When she sat down to interview candidates, she wanted to look at the ads that their previous employer had rejected.