Independent Agencies

Dawn's Bob Kantor Reminds Agencies That They Can’t Be the Best at Everything

The CEO stressed the importance of shop specialization

Bob Kantor
Kantor began his role as Dawn CEO in June of 2019. Adweek
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By Emmy Liederman

October 6, 2021

Every dollar spent on marketing is an investment for today’s brands, and if agencies want to build enduring client relationships, they must have the data to back up their work.

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Emmy Liederman

Emmy is an Adweek staff writer covering agencies, influencers and the creator economy.

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