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Cue the wedding bells, David’s Bridal said “I do.” After a review, the wedding dress retailer chose Publicis Groupe’s Spark Foundry as its U.S. media agency of record.
“We are excited to embark on this new journey with Spark Foundry,” David’s Bridal director of marketing Christina Monkman said in a statement. “We look forward to leveraging Spark Foundry’s strategic approach and innovative thinking to further engage our customer.”
Spark Foundry, formerly known as Mediavest, will handle David’s Bridal’s traditional media planning and buying, data and analytics, measurement and content marketing in the U.S.
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