Accounts

David's Bridal Names Spark Foundry Its New U.S. Media Agency of Record

Horizon Media previously handled the account

The company spent around $22 million on measured media last year.David's Bridal
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By Lindsay Rittenhouse

October 17, 2017

Cue the wedding bells, David’s Bridal said “I do.” After a review, the wedding dress retailer chose Publicis Groupe’s Spark Foundry as its U.S. media agency of record.

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Lindsay Rittenhouse

Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.

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