• NEWS
    • Agencies
    • Brand Marketing
    • Creativity
    • Digital
    • Programmatic
    • TV / Video
    • FEATURED
    • Challenger Brands
    • Inside the Brand
    • Ad of the Day
    • CES
    • Sponsored
  • EVENTS
    • FEATURED
      • Elevate AI 2019
      • March 21, 2019
        New York
    • COMING SOON
    • Adweek Media All-Stars
    • Fastest-Growing Agencies
    • View All Events
  • WEBINARS
    • FEATURED
      • You’re Measuring Influencer Marketing Wrong
      • Tues., March 5, 2019
        1 PM EST
    • COMING SOON
    • CMO Tenure Data Is the Secret to Agency Business Development
    • The Definitive Approach to Advanced Media Measurement
    • View All Webinars
  • CONNECT
    • Media Kit
    • Editorial Calendar
    • Agency Memberships
    • Group Subscriptions
    • Newsletters
    • Contact Us
    • ADVERTISE WITH US
    • Brand Awareness
    • Thought Leadership
    • Lead Generation
    • ADWEEK NETWORK
    • AgencySpy
    • MarketerMoves​
    • Social Pro Daily​
    • TVNewser
    • TVSpy
  • ADWEEK JOBS
    • Find a Job
    • Post a Job
    • CURRENT OFFER
    • Unlimited Job Postings
My Account Log Out Sign In Subscribe

Agencies

David’s Bridal Names January Digital Its Agency of Record

New AOR to work alongside lead media shop Spark Foundry

By Lindsay Rittenhouse
|
May 16, 2018
The appointment comes after David’s Bridal chose Publicis Groupe’s Spark Foundry as its U.S. media AOR in October following an earlier review.
David's Bridal
Share
By Lindsay Rittenhouse
|
May 16, 2018
Share

David’s Bridal named January Digital its new digital agency of record following a review launched in October. The New York-based indie shop, describing itself as a data-led, full-funnel agency and in-house consulting firm, will handle paid search, product listing ads, display media, programmatic media buying and paid social media in the U.S.

The appointment comes after David’s Bridal chose Publicis Groupe’s Spark Foundry as its U.S. media AOR in October following an earlier review. Spark Foundry is handling traditional media planning and buying, data and analytics, measurement and content marketing in the U.S.

“We are delighted to begin our partnership with January Digital,” David’s Bridal CMO Elizabeth Crystal said in a statement. “We look forward to taking full advantage of their strong, data-driven approach to digital and to integrating our teams to further our business and engage our customer.”

David’s Bridal said its former digital AOR was PMX. The retailer declined to comment on whether PMX participated in the review.

PMX did not immediately return a request for comment.

David’s Bridal does not have a creative AOR. Founded in 1950, the Pennsylvania-based company now boasts 330 stores in the U.S., Canada, Mexico and the U.K. and spends $14 million on measured media in the U.S. annually, according to Kantar Media.

“David’s Bridal is an incredible brand filled with talented people. We look forward to a collaborative relationship,” said Vic Drabicky, January Digital founder and CEO.

Founded in 2011, January Digital specializes in retail, luxury and beauty. Its other clients include Fenty Beauty by Rihanna and Oscar de la Renta.

Share
https://adweek.it/2wKdKsl
Lindsay Rittenhouse

Lindsay Rittenhouse

@kitten_mouse
Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
Adweek Adweek Adweek

Popular Now

  • 1
    Did Burger King’s Super Bowl Ad Actually Work? CMO Fernando Machado Shares 10 Insights
  • 2
    ASMR Marketing Is Officially Dead After This Soothing 4-Minute Clip About Shaving Your Balls
  • 3
    Look Out, Colonel Sanders: Burger King Is Calling Itself the KFG, ‘King of Flame Grilling’
  • 4
    U.S. Digital Ad Spend Will Surpass Offline in 2019
  • 5
    Apple Watch Defies Gravity in Latest Sky-High ‘Air Dancing’ Spot From Director Jonathan Glazer

Featured Jobs

Vice President, Brand and Consumer Marketing
NFL
New York, New York
School Marketing Director
GoNoodle, Inc.
Nashville, Tennessee
New Business Sales Executive
Thomson Reuters
New York, New York
WCCB Charlotte – Full Time Producer
WCCB-TV
Charlotte, North Carolina
Anchor/Producer/Multi-Media Journalist
WENY TV
Horseheads, New York
See More Jobs

EDITOR'S PICKS

AdFreak

Look Out, Colonel Sanders: Burger King Is Calling Itself the KFG, 'King of Flame Grilling'

by David Griner

AdFreak

ASMR Marketing Is Officially Dead After This Soothing 4-Minute Clip About Shaving Your Balls

by David Gianatasio

AdFreak

Thanks to Ancestry, Six Strangers Learn How They're Connected Via the Underground Railroad

by Shannon Miller

Creativity

Apple Watch Defies Gravity in Latest Sky-High 'Air Dancing' Spot From Director Jonathan Glazer

by Patrick Coffee

Programming & Performance

Nielsen Creates Advanced Video Advertising Group to Expand Addressability Push

by Jason Lynch

Publishers & Platforms

How a UK-Based Media, Tech and Entertainment Company Will Try to Break Into SXSW Next Month

by Sara Jerde

Ad of the Day

The Replacer is Responsible for All the Newsworthy Chaos in Call of Duty’s Newest Campaign

by Shannon Miller

Data & Insights

Did Burger King's Super Bowl Ad Actually Work? CMO Fernando Machado Shares 10 Insights

by David Griner
View Latest News >
  • About
    • Contact Us
    • Media Kit
    • Editorial Calendar
    • Sponsor Content
    • Jobs
  • Subscriptions
    • Subscription Options
    • Digital App
    • Newsletters
    • Frequently Asked Questions
    • Customer Service
  • Awards / Honors / Events
    • Awards and Honors
    • Adweek Events
    • Webinars
    • On-Demand Webinars
    • Trophies / Awards / Seals
  • Publications
    • Adweek Network
    • RSS
    • Backissues
    • Reprints / E-Prints
  • © 2019 Adweek, LLC. - All Rights Reserved
  • About Adweek
  • Contact Us
  • Terms of Use
  • Privacy Policy