David's Bridal Names January Digital Its Agency of Record

New AOR to work alongside lead media shop Spark Foundry

David’s Bridal named January Digital its new digital agency of record following a review launched in October. The New York-based indie shop, describing itself as a data-led, full-funnel agency and in-house consulting firm, will handle paid search, product listing ads, display media, programmatic media buying and paid social media in the U.S.

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