David Hasselhoff Plays the No-Rules Mayor of ‘Funner, California’ in This Wacky Campaign

Spoiler: it's a casino ad

Thankfully, The Hoff is not rapping ... yet. Harrah's SoCal

Given the glut of trailers for this weekend’s theatrical relaunch of Baywatch, one can be forgiven for thinking David Hasselhoff had settled into his role as elder statesman of the “beach babes” genre.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.