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Tiffany Persons has joined David&Goliath as the agency’s first director of empathy.
The title, unusual even for an ad agency, encompasses a range of responsibilities. In this role, she will conduct workshops to “unlock empathy” at the 180-person shop, recruit underrepresented professionals and focus on fostering an environment where BIPOC employees can grow.
She is reporting to David&Goliath’s founder and creative chairman David Angelo and its president Yumi Prentice.
Persons has had a somewhat unconventional background in the industry.
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