David Droga Still Has Faith in Advertising, Even If You Don't

He opens Cannes Lions by bidding farewell to bad ads


CANNES, France—”Advertising’s not going away. Really shitty advertising is going away, and I bid that farewell,” said David Droga in opening a “smaller” but “more condensed” Cannes Lions Festival of Creativity for 2018.

After delivering an emotionally-fueled speech to accept the Lion of St. Mark award last year, the Droga5 founder and chairman took a notably more subdued tone this time. He started with lightly sarcastic commentary on topics as far afield as Martin Sorrell (“now an underdog, whoever knew”), Publicis (“they boycotted the festival, but there are more Publicis people here and all their stuff is entered anyway”) and his own facial hair (“nothing says wisdom like a scruffy grey beard”).

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