Food & Beverage

Dave's Killer Bread Brings Its Rock God Mascot to Life For First TV Campaign

The work, from The Richards Group, wants to turn the cult favorite into a household name

Dave's Killer Bread OOH campaign — Dave's Killer Bread was first launched at an independent bakery in Oregon and was sold at farmers markets.The Richards Group, Dave's Killer Bread

By T.L. Stanley

October 1, 2021

If there’s one thing grocery shoppers probably don’t expect in the deadly dull bread aisle, it’s a Spinal Tap-like encounter with an organic brand.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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