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If there’s one thing grocery shoppers probably don’t expect in the deadly dull bread aisle, it’s a Spinal Tap-like encounter with an organic brand.
But cult favorite Dave’s Killer Bread brings its guitar-wielding logo to life for the first time in a new campaign that serenades consumers with a power chord solo and aims to break the brand into the mainstream.
And fittingly, “Bread, Amplified” turns it up to 11.
There are three special effects-driven spots, from The Richards Group, that show the muscle-bound mascot shredding on his six string with wind blowing in his long hair, music video-style.
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