Food Industry News

Dave's Hot Chicken Wants You to Try It Before You Die in First TV Ads

Party Land, bucking a commercial trend, uses mortality as a punchline for the fast-growing chain

A man solemnly eats a meal at Daves Hot Chicken with a photograph of another young man on the table
Anyone who's shocked at the first national TV commercials from the restaurant chain isn't likely to be the target demo.Party Land, Dave's Hot Chicken
Terry Stanley
By T.L. Stanley

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Sam is a dude, not a dog, but he loves to stick his head out of a moving car, specifically through the sunroof. That would be dangerous even if he weren’t driving, but he is. So this scenario may not end well.

Another man, named Ryan, MacGyvers his own time machine and plans to walk with the dinosaurs. He has plenty of voltage in his garage, but not much technical skill. Again, what’s the likely outcome here?

Sam and Ryan, both passionate foodies, never got to taste Dave’s Hot Chicken.

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Terry Stanley

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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