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Global advocacy group Reporters Without Borders has released a harrowing film to promote journalism’s power in uncovering the truth and holding powerful institutions to account.
Crafted by agency BETC, the short film has a stark message: that reality only exists if someone reports it.
The spot opens with a scene that shows refugees crossing a desert. One collapses with exhaustion, later dying in the ad, leaving his grieving son to travel alone.
The viewer is then taken within a cell where a man, inflicted with torture injuries, shivers with fear and cold.
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