Daniel Lobatón and Raig Adolfo Named Co-Presidents of Saatchi & Saatchi NY

Lobatón will continue as CCO while Adolfo will serve as chief strategy officer


Saatchi & Saatchi New York has named chief creative officer Daniel Lobatón and newly hired chief strategy officer Raig Adolfo as co-presidents of the agency. Adolfo will officially join on Nov. 8.

Adolfo, who comes to the Publicis-owned agency from 360i, where he was chief strategy officer, was hired to build strategic capabilities and fuel innovation across the company. According to a statement by Publicis Groupe Creative U.S. CEO Andrew Swinand, Adolfo will “help teams uncover a single truth to find radical clarity for our creative teams.”

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