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Publicis Groupe’s Daimler-dedicated unit, Publicis Emil, lured the client-side architect of its agency model to work for the agency, hiring Daimler’s Conrad Fritzsch as global chief transformation officer.
“Cultural change is critical, and over the past few years, my focus has been to drive this change at Mercedes-Benz through the unification of global processes and regions, destruction of silos and challenging the traditional ways of thinking,” Fritzsch said in a statement.
In the new role, Fritzsch will be tasked with scaling Publicis Emil’s agency model to integrate all of Daimler’s business units, broadening its geographical footprint to the U.S.,
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