CVS Health Took the Quit Big Tobacco Pledge, But May Have a Problem: Holding Companies

Individual agencies have signed on while related organizations haven’t

CVS Health has pledged to quit working with advertising, marketing and PR agencies that work with tobacco or e-cigarette companies.

Last week, CVS Health signed on to Quit Big Tobacco, an initiative launched by global health organization Vital Strategies, pledging to quit working with advertising, marketing and PR agencies that work with tobacco or e-cigarette companies.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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