CVS Health Took the Quit Big Tobacco Pledge, But May Have a Problem: Holding Companies

Individual agencies have signed on while related organizations haven’t

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Last week, CVS Health signed on to Quit Big Tobacco, an initiative launched by global health organization Vital Strategies, pledging to quit working with advertising, marketing and PR agencies that work with tobacco or e-cigarette companies.

“CVS Health’s leadership as the first major brand to sign the Quit Tobacco Pledge sends a powerful message to the advertising, marketing and public relations communities that engaging with an industry that makes billions by harming millions will cost you,” Robin Koval, CEO and president of Truth Initiative, said in a statement.

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