CVS Health Consolidates Majority of $159 Million US Media Account With UM

Digitas will handle paid search, but not Aetna

CVS Store signs
The chain acquired Aetna late last year. Getty Images

A spokesperson confirmed that pharmacy chain CVS Health has consolidated the majority of its U.S. media buying and planning responsibilities with IPG Mediabrands network UM.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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