Accounts

CVS Health Consolidates Majority of $159 Million US Media Account With UM

Digitas will handle paid search, but not Aetna

CVS Store signs
The chain acquired Aetna late last year.Getty Images
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By Erik Oster

August 15, 2019

A spokesperson confirmed that pharmacy chain CVS Health has consolidated the majority of its U.S. media buying and planning responsibilities with IPG Mediabrands network UM.

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Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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