Culturally Relevant Ads Drive Brand Growth, ANA Study Finds

Survey kicks off the trade body's #SeeAll movement

Association of National Advertisers report marketing study
A new study out of the ANA says that "genuinely reflecting culture in marketing creative" leads to brand growth. Getty Images

It’s kind of a no-brainer, but now we have the data to back it up: When someone feels as though an ad they’ve seen accurately reflects culture, they’re more likely to buy products from the featured brand.

@Minda_Smiley Minda Smiley is an agencies reporter at Adweek.