Critical Mass Hires Valerie Carlson as Chief Creative Officer

She joins from Wunderman Thompson Los Angeles

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Valerie Carlson has been appointed chief creative officer of Critical Mass, a 950-person digital marketing and experience design agency with offices in 11 locations around the world.

She replaces Conor Brady, who left Critical Mass last year. Carslon joins from Wunderman Thompson Los Angeles, where she served as executive creative director. Throughout her career, she’s held creative roles Possible, Evolution Bureau and Razorfish. Carlson also briefly served as global vice president and creative director at cleaning products company Method.

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