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Phrases like “psychiatrip” and “supply pain” probably didn’t make it into Bill Bernbach’s vocabulary. But these terms—which refer to the influx of psychedelic therapy and economic frustration—are examples of the coined vernacular that lives at the core of Day One Agency’s culture reports, also known as its Predictionary.
“Projects like the Predictionary help us to identify and understand the shifts that are affecting consumer behavior, while building a strategic roadmap for our clients to navigate the future,” said creative strategist Clara Malley.
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