This Creative Collective Is Working to Make Juneteenth a National Holiday

Bay Area creatives launched the #HellaJuneteenth project

hands clapping with text hella juneteenth
We Are Hella Creative

Despite its immense historical significance, Juneteenth—the day Union soldiers arrived Galveston, Texas in 1865 and the nation’s last enslaved people were read the Emancipation Proclamation and learned of their freedom—is not a national holiday. A group of Bay Area creatives is working to change that.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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