Leadership & Talent

Creative Agency Compound Joins Forces With Experiential Studio Helo

Partnership aims to combine talents to craft culturally relevant brand experiences

Photo of Set Free Richardson
Helo has appointed Compound founder Set Free Richardson as its director.Courtesy of Set Free Richardson
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By Ian Zelaya

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South Bronx-based creative agency and gallery Compound will now have support from experiential agency Helo in creating future brand experiences.

Helo, which is based in Los Angeles, has merged with Compound and appointed its creative director Set Free Richardson as director.

Richardson told Adweek the partnership provides a “structure to enhance what we do creatively and all the facets of culture we work in, which is production, art, music, fashion and sports.”

“Helo is big in the space of experience and technology,” Richardson said.

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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