CPB Rounds Out Leadership Team With New Chief Strategy Officer and Head of Production

Agency also adds a new head of creative diversity role

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Just weeks after naming a new global CEO in Marianne Malina, CPB has added a new chief strategy officer, head of production and head of creative diversity, as well as other strategic hires and promotions.

Abbie Baehr joins CPB as chief strategy officer, and Danielle Tarris has been named head of production. In a new role for the agency, longtime CPB creative director Jason Pierce has been named head of creative diversity.

“Abbie and Danielle are industry-leading talents, but it’s their ambition and entrepreneurial drive that make them so vital to this leadership team.



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