Voice

Covid-19 Advertising Has Had a Glaring Lack of Disability Inclusion

Those that are most susceptible to the virus appear to not be a consideration in marketing efforts

Colourful overlapping silhouettes of Professional or Business people. — Those who are most at risk are not seeing themselves reflected in pandemic marketing efforts.Getty Images

April 30, 2020

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Before Covid-19, disability in advertising was on a positive upward trend, with creative recognition at Cannes and brands formalizing inclusive efforts for the 2020 summer Paralympics Games.

Josh Loebner

Josh Loebner serves as director of strategy at Designsensory, a Knoxville, T.N.-based advertising agency, and authors the blog advertisinganddisability.com.

Voice

Covid-19 Advertising Has Had a Glaring Lack of Disability Inclusion

Those that are most susceptible to the virus appear to not be a consideration in marketing efforts

Josh Loebner

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Josh Loebner