Covergirl Names Droga5 Its New Lead Creative Agency

Grey New York previously held the account for 26 years

Droga5 takes on the role of creative lead for CoverGirl. CoverGirl

Coty brand CoverGirl has named Droga5 its new lead creative agency, following a review. The change is effective immediately.

@ktjrichards Katie Richards is a staff writer for Adweek.