Covergirl Names Droga5 Its New Lead Creative Agency

Grey New York previously held the account for 26 years

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Coty brand CoverGirl has named Droga5 its new lead creative agency, following a review. The change is effective immediately.

“We’re excited to partner with Droga5 on the CoverGirl brand, an icon in beauty with incredible equity. Droga5’s creativity and partnership will help us bring a new perspective to beauty for this phenomenal brand,” Ukonwa Ojo, svp, CoverGirl, Coty, said in a statement.

Droga5 takes over the account from Grey New York. According to the agency’s website, CoverGirl had been a client since 1991.

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