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Covered California, the first and largest state health insurance marketplace in the country, has named San Francisco independent agency Duncan Channon its creative and media agency of record.
The five-year contract is worth around $400 million. Duncan Channon will be responsible for developing creative campaigns to convince Californians to sign up for Covered California healthcare plans, including driving behavioral change in viewers who believe healthcare isn’t right for them or too expensive for them to secure.
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