Courting Older Generations Should Be Part of Every Agency’s DNA

Boomers and up want more than vitamins and assistive technology

When 20-somethings started crafting TikToks with a list of rules for their funerals—which consisted of guidelines like “no exes on the guest list” and “no excessive crying”—92-year-old Lillian Droniak happily chimed in.  

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