Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
With its wretched Kendall Jenner ad, Pepsi famously hit a new low among brands paying lip service to social causes. So, where does the brand go from here? At the most basic level, it can stop pretending to make the world a better place—or start genuinely doing so.
Two agency creatives have come up with a plan for the latter course of action—#PepsiCAN, a spec campaign that envisions Pepsi selling cans with redesigned versions of its logo to materially support certain pressing causes.