The Future of Agencies

Could 2020 Prove to Be the Golden Age for Independent Agencies?

It might be the chance they needed to meet previously unmet client needs

A man and a woman in an elevator going up and a man in an elevator next to them going down — Many independent agencies see opportunity in an area where holding companies have struggled: the transition to project-based relationships.Getty Images

January 6, 2020

Despite the high-profile closings and acquisitions in 2019, 2020 could be a great year for independent agencies.

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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