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Corona honors its Mexican heritage through a meticulous stop-motion animation film that enlisted the help of Andy Gent, the former head of the puppets department on Wes Anderson’s Isle of Dogs.
“The History of ‘La Cerveza Más Fina,'” a 60-second ad for the Mexican market narrated by Gael García Bernal and created by Los Angeles agency Observatory, takes audiences through four chapters of the rise of Corona and how it correlates to Mexico’s own trials and tribulations since the brand’s beginnings in 1925, five years after the end of the decade-long Mexican Revolution.
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