Coppertone Appoints Huge as Creative Agency of Record

Wunderman Thompson stopped working with the brand in 2019

Coppertone products
Huge will be tasked with integrated marketing efforts for Coppertone, including brand creative, retail support and activation. Raquel Beauchamp

Editor’s note: Wunderman Thompson clarified that its relationship with Coppertone ended in 2019 when Bayer announced the sale of the brand. The agency also confirmed it was not involved in the pitch process.

@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.