Dove’s Racially Insensitive Ad Has Agency Veterans Calling for More Minority Hiring

'We see it over and over and over again. It's not just Dove.'

The brand had to pull its ad and apologize over the weekend. Getty Images

Responses to Dove’s racially insensitive clip of a black woman appearing to shed her body for a “cleaner” white version in a now-removed Facebook post promoting the brand’s body wash provided a reminder that the ad industry is still very much divided. The full video included three women with differing skin tones, and social media users compared it to more blatantly racist “whitewashing” ads from the 19th century.

@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.