Consumers Crave Leadership and Expertise, and Marketers Need to Adapt

Populism had buyers wary of consumerism, but Covid-19 drove them back to prior preferences

Up until a few weeks ago, the 2020 election was going to be all about populism and its widespread influence on consumers’ attitudes and behaviors, from the ballot box to the supermarket.

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This story first appeared in the June 8, 2020, issue of Adweek magazine. Click here to subscribe.