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There have already been business casualties of the coronavirus pandemic, and, as it drags on, there will be many more.
Among them will be people’s favorite cafes, takeouts, clothes stores and bars which, up until lockdown, had been a hub for communities but which could soon find they are unable to generate enough cash to avoid collapse.
One group of furloughed agency staff from Britain have banded together to help give marketing and advertising to small businesses as they navigate these choppy waters.