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Combs Enterprises, a business venture from celebrity business mogul Sean “Diddy” Combs, has appointed Accenture-owned Droga5 as its global agency of record across several brands. The appointment comes as Combs Enterprises outlines ambitions to grow across the entertainment, luxury and lifestyle categories. Combs Enterprises will work with both Droga5 New York and Droga5 London, which was recently selected as Adweek International Agency of the Year.
“At Combs Enterprises, we have clear ambitions to expand our entertainment, wine & spirits and lifestyle brands with reinvigorated focus on key products and initiatives,” Combs Enterprises vp, global marketing spirts Ingrid Best said in a statement.
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