Coinbase's Floating QR Code Wins the Direct Grand Prix at Cannes Lions

The first Creative B2B Grand Prix was also handed out

The floating QR code that rocked the Super Bowl received the top prize at the Cannes Lions International Festival of Creativity Thursday, with Coinbase and Accenture Song grabbing the Grand Prix in the Direct category.

Enjoying your content? You Have 1 Free Article Left.

Register to continue reading!