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In an industry where the word “creativity” is applied somewhat vaguely to every job title and advertisement, creative agency Code and Theory has a pretty practical definition for it.
“Creativity is the discipline of solving problems,” CEO Dan Gardner told Adweek. “That’s what we do. Every new business pitch starts with that on the first slide, and it’s connected in every new business meeting.”
Code and Theory specializes in helping brands that are ready for a significant digital transformation.
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