Coca-Cola Debuts First Major Marketing Push for Aha Sparkling Water

First new brand in more than a decade

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Just over a year after appearing in stores nationwide, Coca-Cola’s Aha sparkling water is launching its first major ad campaign, titled “Can I Get an Aha?”

In a handful of spots, made by creative agency Preacher, actors Lauren Lapkus (Orange Is the New Black) and Colton Dunn (Superstore) insert “aha” into nearly every word they say. Examples: “Ahawesome,” “Tahaco platter” and “I’m feeling a little fahamished.”

The campaign will appear on television, audio, social and streaming channels throughout summer.

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