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Toyota has made a habit of telling strong stories in its Super Bowl advertising, with a dash of heroism and inspiration for good measure. Two years ago, the automaker and its longstanding agency Saatchi & Saatchi told the compelling story of eight-time Paralympic gold medalist Lauren Woolstencroft. Last year, the brand and agency partnered with Burrell Communications to tell the story of football phenom Toni Harris, the first woman to receive a college scholarship for a non-kicking position.
This year, the hero comes in the form of Stumptown actress Cobie Smulders, as she calmly and cooly navigates a crisis.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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