Magazine

As the Lines Blur Between Agencies and Consultancies, New Shops Are Taking a Hybrid Approach

Client demands fuel both competition and collaboration

consultancies-agencies-blur-CONTENT-2018 — Everything in marketing revolves around the client, and they’re driving changes.Getty Images

March 12, 2018

After years of headlines about consultancies eating ad agencies’ lunches, the two groups are increasingly starting to look alike.

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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