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Global convenience store chain Circle K appointed GroupM’s MediaCom as its global media agency of record, tasked with serving as the company’s sole media agency partner across the U.S., Canada and Europe.
MediaCom will be responsible for media planning, developing global and regional media strategies, integrated media consulting and buying, consumer insight and measurement. The appointment follows an extensive review process lasting six months and including 18 agencies. It marks the first time that Circle K has consolidated its media planning and strategy with one agency globally.
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