The Big Game

Chrissy Teigen and John Legend Say Farewell to ‘Old Luxury’ in Genesis’ Super Bowl Ad

Couple throws a farewell party for 'Old Luxury' for Hyundai's luxury brand

Chrissy Teigen's tired of "old luxury" in Genesis' new Super Bowl ad. Genesis

By Kathryn Lundstrom

January 28, 2020

Hyundai’s luxury car brand, Genesis, is using the Super Bowl stage to launch its first SUV, the GV80, and a new brand campaign called “Young Luxury.” It’s also introducing viewers to its new celebrity spokespeople: Chrissy Teigen and John Legend.

Kathryn Lundstrom
@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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