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Hyundai’s luxury car brand, Genesis, is using the Super Bowl stage to launch its first SUV, the GV80, and a new brand campaign called “Young Luxury.” It’s also introducing viewers to its new celebrity spokespeople: Chrissy Teigen and John Legend.
As the ad begins, the couple walks into a very fancy party, and Teigen complains to Legend, asking why he made her come along. He says he thought it was time to throw “old luxury” a going-away party.
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