Choice Hotels Sends Lead Creative Duties to McKinney

Agency will oversee entire portfolio of brands, including Comfort, Quality Inn and Cambria


Choice Hotels, one of the world’s largest hotel franchisors based in Rockville, Md., has named McKinney its lead creative agency following a review.

The Cheil Worldwide-owned agency said in a statement on Monday that it will begin working with the company this month to develop a new creative platform for the Choice Hotels brand as well as provide strategic and creative insight across its entire portfolio spanning subsidiary brands Comfort Hotels, Quality Inn, Sleep Inn, Econo Lodge, Mainstay Suites and Cambria Hotels, among others.

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