How Chobani’s CCO Built an In-House Agency (Just Don’t Call It That)

Leland Maschmeyer on bringing together the brand's internal creative team

portrait of Leland Maschmeyer chief creative officer of chobani
Leland Maschmeyer has done much more than craft ad campaigns as the first chief creative officer of Chobani. Chobani

Three years ago, Leland Maschmeyer left Collins, the design agency he co-founded, to join Chobani as its first chief creative officer. His task: to build the brand’s own in-house agency, bringing its creative capabilities inside Chobani’s walls instead of relying on agency partners.

@Minda_Smiley Minda Smiley is deputy Agencies editor at Adweek.