Super Bowl

Chloé Zhao Directs Budweiser’s Super Bowl Spot Highlighting the Resilience of a Clydesdale

The horse has a near death experience but is supported by his dog friend

Budweiser Clydesdale ad
A Budweiser Clydesdale's road to recovery is chronicled in the brand's Super Bowl spot.VaynerMedia, Budweiser
Headshot of Kyle O’Brien
By Kyle O’Brien

February 2, 2022

Putting a beloved horse in a situation of near death might not seem like a likely subject for a Super Bowl ad, but Budweiser and Oscar-winning director Chloé Zhao went there to make a point about the resilience of America.

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Headshot of Kyle O’Brien

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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